Sweat the Small Stuff: Big Results Through Email Marketing Fundamentals
While big data is helpful to marketers, “little data,” such as inbox placement rates and authentication results, often identifies problems faster for email marketers. Email marketers can get lost in...
View ArticleStart Your Path to Data Enlightenment
The Age of Enlightenment ushered in a revolution of thought, science, and analysis. Charles Darwin, for example, suggested life on Earth evolved over time, and Louis Pasteur discovered that...
View ArticleInbox Placement Rates: You Can’t Measure What You Can’t See
Lack of awareness about why campaigns didn’t succeed is a surprisingly common point of failure for email marketers. Many mistakenly assume that the subject line was culprit or that their list is simply...
View ArticleClik here to view.
One Online Newsletter’s Path to Enlightenment
Return Path recently welcomed an online health and wellness news source on board as a client. Through our domain-based email performance tools, we were able to see that only about 70% of their daily...
View ArticleStuck in the Digital “Dark Ages”? Get on the Path to Data Enlightenment!
Despite all the technology at their fingertips, many marketers are operating in the “Dark Ages” when it comes to data. They recognize the importance of using data to optimize their email program and...
View ArticleThe Path to Holiday Email Optimization, Part I: Checking Your Foundation
For just about every consumer marketer, the winter holiday season generates the majority of revenue for the year. It’s the season in which most businesses invest the bulk of their time and money in...
View ArticleJoin Us for Return Path’s 2015 World Tour!
In today’s digital age, the most successful companies understand that data is the key to building trusted customer relationships and standing out in an increasingly competitive marketplace. This fall,...
View ArticleClik here to view.
The Metrics that Matter: How to Measure the Effectiveness of Your Email Program
Metrics are the lifeblood of the modern email marketing program. Marketers recognize the importance of measuring every aspect of their email program, to prove their effectiveness and demonstrate their...
View ArticleThe Path to Holiday Email Optimization Part II: Optimizing Performance
The winter holidays are fast approaching and leading marketers are already done with their holiday planning. After establishing a solid structure, marketers can begin to focus on strengthening their...
View ArticleWant to Solve Problems? Take a Dose of Clarity
The key differentiator between a great email program and an eek-is-that-a-program lies in the commitment to clarity. What’s clarity? As with most words, there are many meanings and interpretations but...
View ArticleTwo More New Year’s Resolutions to Add to Your List
As we enter the new year, many of you have probably already been subjected to the annual question: “What are your resolutions?” Your answer will most likely pertain to personal improvement and growth;...
View ArticleAre You Connecting with Your Customers?
E.M. Forster wrote in Howard’s End “Only connect… Live in fragments no longer.” In the context of the novel, this was about the relationships we build and cultivate, and these relationships prevent us...
View ArticleNew Ebook: All About A/B Testing
A/B testing is a sure-fire way to figure out what’s working (and what’s not) in your email marketing campaigns. It can be used to test almost any element of your email campaign: subject line, offer,...
View ArticleDiscover the “Hidden” Metrics of Email Deliverability [New Research]
All email marketers know, to achieve the highest ROI, your decisions need to be backed by data. Marketers use list size, open rate, click-through rate, and other engagement based metrics provided by...
View ArticleUpcoming Webinar: 50 Tips in 50 Minutes
Join Return Path and the AMA this Wednesday, March 2nd at 11 AM MST, for a look at trends and tactics that have worked and failed with other brands. You’ll learn 50 email marketing tips to help you...
View ArticleReady to Start A/B Testing? Here are 50 Ideas to Get You Started
The first step in setting up an A/B test is deciding what to test—and the possibilities are virtually endless. If you can change it, you can test it! But that doesn’t mean you should spend months...
View ArticleClik here to view.
Rethinking your A/B Tests
Let’s say you ran an A/B test. The email with the higher open rate wins, right? Maybe. Unfortunately, most Email Service Providers (ESPs) that provide an automated A/B test in their tools will...
View ArticleEmail Heroes Unmasked! [New eBook]
When it comes to stories about the struggle between good and evil through fantastical special effects and classic storytelling, most people imagine their favorite superheroes on the big screen. But at...
View ArticleClik here to view.
Email for President: New Interactive Tool Provides an Inside Look at Email...
We’ve written a lot lately about email and the 2016 US election. We’ve discussed the candidates’ different (email) campaign strategies and offered up insight into how their strategies are working. As...
View ArticleEmail 2020? Think Email 20/20 Instead [New eBook]
Many marketers have been predicting Email 2020—what the email landscape will look four years from now. Sadly, there is no oracle that can correctly see into the future and a most of those predictions...
View Article